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“Style” Bustin’
Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.
Product Placement Cements Its Place
"The act of a person who steals your screen is no different than the act of a person who steals your watch."
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Stealth Advertising, Supreme Court Style II
One day it was NPR’s All Things Considered reporting Oregon Rep. Peter DeFazio’s (D-Sandbagged) search – to no avail – for the “mystery” group attacking him with an $86,000Â (according to the Seattle Post-Intelligencer) ad campaign. The next day it was New York Times reporter Mike McIntire chasing – to no avail – the elusive group...
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Stealth Advertising, Supreme Court Style
Political spending is a form of protected speech under the First Amendment, and the government may not keep corporations or unions from spending money to support or denounce individual candidates in elections.
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Skechers and Sketchier
Nickelodeon's Nicktoons says it doesn't violate the Children's Television Act when it comes to a proposed animated show coming [this] month called "Zevo-3"
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Branded (Dis)Content?
A report this month from Kantar Media graphically illustrates the extent of advertising’s infiltration into television programming in the form of branded content/entertainment
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