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A Sterling Campaign
After spending a lot of time looking at ads invading television content, it’s sometimes strange to see the reverse – television content invading ads. This is by no means a new phenomenon, but is sometimes done more cleverly than at other times. Roll it! Between the Lincoln MKX and his highly publicized book deal, Roger...
One From the Vaults
As stealth advertising aficionados, we'd be remiss not to revisit this old chestnut. IT'S . . . the Friends Pottery Barn episode!
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Ever heard of “branded content”?
Branded content is probably the most difficult-to-pin-down flavor of stealth advertising. Branded content, also known as branded entertainment, is generally easier to define by negation: no, branded content is not the same thing as product placement, though sometimes product placement is part of it. Branded content also isn’t the same as sponsorship, though that’s nearer...
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