Author Archive
'Do Not Track' Legislation Hits Congress
Stealth Marketing / Targeted

‘Do Not Track’ Legislation Hits Congress

Feb 12, 2011 • No Comments
Do Not Track legislation getting traction?

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Rent-a-Center Rents Fox Airwaves for Branded Show
Branded Content / Stealth Marketing

Rent-a-Center Rents Fox Airwaves for Branded Show

Feb 4, 2011 • 1 Comment
A close-up look at branded entertainment

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Morgan Spurlock Through the Looking Glass
Product Placement / Stealth Marketing

Morgan Spurlock Through the Looking Glass

Jan 24, 2011 • 1 Comment
Product placement examined thanks to product placement

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H.P. Goes Old School with Product Demos
Buzz Marketing / Stealth Marketing

H.P. Goes Old School with Product Demos

Jan 24, 2011 • No Comments
Live TV demos make a comeback

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Brands in Sheep's Clothing
Branded Content / Stealth Marketing

Brands in Sheep’s Clothing

Jan 22, 2011 • 1 Comment
More on "the changing definition of advertising"

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Now Hiring: VP/Optometry for Media Mashups
Branded Content / Stealth Marketing

Now Hiring: VP/Optometry for Media Mashups

Jan 20, 2011 • 2 Comments
Blurring the lines further between advertising and editorial

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Meet the 'Promercial,' II
Stealth Marketing / Trends

Meet the ‘Promercial,’ II

Jan 17, 2011 • 1 Comment
Promotion + Commercial = Promercial

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'History Sniffers' Take It on the Nose
Stealth Marketing / Targeted

‘History Sniffers’ Take It on the Nose

Jan 3, 2011 • 1 Comment
Accused of violating federal computer feud, wiretap laws

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Sneak APPtack, Part III
Branded Content / Stealth Marketing

Sneak APPtack, Part III

Dec 31, 2010 • 1 Comment
Are E-Books Reading You?

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Every Castle Needs Windows
Stealth Marketing

Every Castle Needs Windows

Dec 23, 2010 • 1 Comment
Microsoft storms 'Castle' with product placement

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Sneak APPtack!! The Sequel!!
Stealth Marketing / Targeted

Sneak APPtack!! The Sequel!!

Dec 23, 2010 • 1 Comment
Mobile-phone marketers react to WSJ report.

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Sneak APPtack!!
Stealth Marketing / Targeted

Sneak APPtack!!

Dec 21, 2010 • No Comments
WSJ: Your Apps Are Watching You

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