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FTC=Forget That Cheerleading

FTC=Forget That Cheerleading

Chicago Tribune headline (via mediapost.com): FTC cracks down on fake online endorsements Agency attempts to punish fake reviews, force disclosure Nut graf: Last October, the Federal Trade Commission updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. The regulations require anyone paid in cash or in-kind to...

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Online Marketers on a Kid-nabbing Spree

Online Marketers on a Kid-nabbing Spree

The Wall Street Journal's excellent What They Know series featured a September 18th piece that "found that popular children's websites install more tracking technologies on personal computers than do the top websites aimed at adults." The Journal examined 50 sites popular with U.S. teens and children to see what tracking tools they installed on a...

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