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Rent-a-Center Rents Fox Airwaves for Branded Show
A close-up look at branded entertainment
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Now Hiring: VP/Optometry for Media Mashups
Blurring the lines further between advertising and editorial
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Branded Entertainment: Coming Soon to a Facebook Near You
Branded Content Invades Social Media
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NBC Goes Old School with Product Integration
Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...
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Boston Globe Gives A Kick About Skechers Advertainment
Boston Globe editorial: Give advertainment the boot Text: [A]dvocates of protecting children from excessive advertising have blown the whistle on a new Nicktoons animated children’s program that features [characters] used in TV ads and comic strips to promote Skechers shoes. The Federal Communications Commission should give the series the boot. The Boston-based Campaign for a Commercial Free...
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Forget Fox News. This Is Faux News.
Sneak ADtack charter member Steve Stein sent this helpful comment yesterday: Ah, I forgot, but at 4 past the hour and half hour WBZ radio reminds me that I *hate* this kind of commercial – “Tomorrow’s Technology Today”: a Toyota ad produced to sound like a news story. For another view, see Boston writer Joanne...
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