Branded Content
Brands in Sheep's Clothing

Brands in Sheep’s Clothing

More on "the changing definition of advertising"

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Now Hiring: VP/Optometry for Media Mashups

Now Hiring: VP/Optometry for Media Mashups

Blurring the lines further between advertising and editorial

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Sneak APPtack, Part III

Sneak APPtack, Part III

Are E-Books Reading You?

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WBZ News PimpING Bank Services

WBZ News PimpING Bank Services

News? Or infomercial?

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Is Branded Content Suddenly Worth the Money?

Is Branded Content Suddenly Worth the Money?

Research Proves Research Works

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Going Rouge

Going Rouge

A new beauty magazine is, well, not a magazine.

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Branded Entertainment: Coming Soon to a Facebook Near You

Branded Entertainment: Coming Soon to a Facebook Near You

Branded Content Invades Social Media

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NBC Goes Old School with Product Integration

NBC Goes Old School with Product Integration

Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...

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Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe editorial: Give advertainment the boot Text: [A]dvocates of protecting children from excessive advertising have blown the whistle on a new Nicktoons animated children’s program that features [characters] used in TV ads and comic strips to promote Skechers shoes. The Federal Communications Commission should give the series the boot. The Boston-based Campaign for a Commercial Free...

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Forget Fox News. This Is Faux News.

Forget Fox News. This Is Faux News.

Sneak ADtack charter member Steve Stein sent this helpful comment yesterday: Ah, I forgot, but at 4 past the hour and half hour WBZ radio reminds me that I *hate* this kind of commercial – “Tomorrow’s Technology Today”: a Toyota ad produced to sound like a news story. For another view, see Boston writer Joanne...

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"Style" Bustin'

“Style” Bustin’

Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.

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Skechers and Sketchier

Skechers and Sketchier

Nickelodeon's Nicktoons says it doesn't violate the Children's Television Act when it comes to a proposed animated show coming [this] month called "Zevo-3"

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