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Rent-a-Center Rents Fox Airwaves for Branded Show
A close-up look at branded entertainment
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Morgan Spurlock Through the Looking Glass
Product placement examined thanks to product placement
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Now Hiring: VP/Optometry for Media Mashups
Blurring the lines further between advertising and editorial
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Meet the “Promercial”
Further complicating the conundrum of branded television content, ABC – in partnership with Diet Dr Pepper – aired a round of “promercials” on January 5th that garnered the attention of both viewers and critics. In essence, a promercial integrates TV episode promotions with product commercials, and calls viewers’ attention to subsequent product placement within the...
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‘History Sniffers’ Take It on the Nose
Accused of violating federal computer feud, wiretap laws
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