Stealth Marketing
WBZ News PimpING Bank Services

WBZ News PimpING Bank Services

News? Or infomercial?

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A Sterling Campaign

A Sterling Campaign

After spending a lot of time looking at ads invading television content, it’s sometimes strange to see the reverse – television content invading ads.  This is by no means a new phenomenon, but is sometimes done more cleverly than at other times. Roll it! Between the Lincoln MKX and his highly publicized book deal, Roger...

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CNN=Conan Network News

CNN=Conan Network News

CNN cross-promotes "Conan" on sister network TBS

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One From the Vaults

One From the Vaults

As stealth advertising aficionados, we'd be remiss not to revisit this old chestnut. IT'S . . . the Friends Pottery Barn episode!

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The Slyfy Channel

The Slyfy Channel

Syfy's Ghost Hunters is an ad-stravaganza.

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Is Branded Content Suddenly Worth the Money?

Is Branded Content Suddenly Worth the Money?

Research Proves Research Works

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Puppy Politics

Puppy Politics

Staying close to home this weekend, the hardworking staff couldn’t help but come across this campaign ad for Massachusetts State Treasurer candidate Steve Grossman (Dem).  Background context: Grossman’s opponent, Karen Polito, has run a campaign stressing the need for a “fiscal watchdog” in the Massachusetts Statehouse. Roll it! … Um, who wouldn’t want to vote...

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Going Rouge

Going Rouge

A new beauty magazine is, well, not a magazine.

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Branded Entertainment: Coming Soon to a Facebook Near You

Branded Entertainment: Coming Soon to a Facebook Near You

Branded Content Invades Social Media

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Fantastic Four: Brilliance or BADvertising?

Fantastic Four: Brilliance or BADvertising?

I’m genuinely impressed how many company ads Fanstastic Four crammed into this one shot.

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Huge Apple Plugs in Blade: Trinity

Huge Apple Plugs in Blade: Trinity

Blade: Trinity ties Jessica Biel’s character to Apple, showing her fighting with her iPod on and even making playlists on her Mac before fighting. Check it out here on YouTube, since user who posted this gem doesn’t want it embedded. Want some screen shots to get the idea? You could practically use this scene as...

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An Exercise in the Bizarre

An Exercise in the Bizarre

Have you seen the recent Adidas commercial for Derrick Rose shoes starring Ken Jeong? I don’t want to impugn the wonderful Ken in any way, but . . . . . . could this ad really ever sell shoes?

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