Stealth Marketing
One Day You're In, the Next Day You've Sold Out: Part II

One Day You’re In, the Next Day You’ve Sold Out: Part II

Unfortunately,  last week’s post on product placement in Project Runway jumped the gun, pre-empting this week’s shill-a-thon for Heidi’s New Balance activewear line.  The challenge was this: the designers were asked to develop three outfits that could be incorporated into Heidi’s line, with the winning looks being sold with Heidi’s other garments “exclusively on Amazon.com.”...

Read More>>

Forget Fox News. This Is Faux News.

Forget Fox News. This Is Faux News.

Sneak ADtack charter member Steve Stein sent this helpful comment yesterday: Ah, I forgot, but at 4 past the hour and half hour WBZ radio reminds me that I *hate* this kind of commercial – “Tomorrow’s Technology Today”: a Toyota ad produced to sound like a news story. For another view, see Boston writer Joanne...

Read More>>

One Day You're In, the Next Day You've Sold Out

One Day You’re In, the Next Day You’ve Sold Out

While Project Runway’s “pattern-making” challenge, now a tradition of two seasons, is certainly interesting, the sledgehammer promotion of HP technology on the show is anything but. Perhaps I’m a little overly sensitive, but after having suffered through eight seasons of L’Oreal, Banana Republic, Tresseme, Blue Fly, Piperlime, Elle, and Marie Claire endorsements, one more is...

Read More>>

An Oldie, but a Goodie

An Oldie, but a Goodie

Arrested Development did it, can it really be wrong? Readers weigh in.

Read More>>

"Style" Bustin'

“Style” Bustin’

Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.

Read More>>

Stealth Advertising, Supreme Court Style II

One day it was NPR’s All Things Considered reporting Oregon Rep. Peter DeFazio’s (D-Sandbagged) search – to no avail – for the “mystery” group attacking him with an $86,000 (according to the Seattle Post-Intelligencer) ad campaign. The next day it was New York Times reporter Mike McIntire chasing – to no avail – the elusive group...

Read More>>

Stealth Advertising, Supreme Court Style

Political spending is a form of protected speech under the First Amendment, and the government may not keep corporations or unions from spending money to support or denounce individual candidates in elections.

Read More>>

Skechers and Sketchier

Skechers and Sketchier

Nickelodeon's Nicktoons says it doesn't violate the Children's Television Act when it comes to a proposed animated show coming [this] month called "Zevo-3"

Read More>>

Branded (Dis)Content?

Branded (Dis)Content?

A report this month from Kantar Media graphically illustrates the extent of advertising’s infiltration into television programming in the form of branded content/entertainment

Read More>>

Ad Hunt: The Office

Ad Hunt: The Office

With arguably the most product placement of any show per square minute, "The Office" is one to watch out for. How many can you find?

Read More>>

It's Always Sunny in Philadelphia Sells Out

It’s Always Sunny in Philadelphia Sells Out

They're no stranger to criticism, but has "It's Always Sunny in Philadelphia" finally gone too far?

Read More>>

Online Marketers on a Kid-nabbing Spree

Online Marketers on a Kid-nabbing Spree

The Wall Street Journal's excellent What They Know series featured a September 18th piece that "found that popular children's websites install more tracking technologies on personal computers than do the top websites aimed at adults." The Journal examined 50 sites popular with U.S. teens and children to see what tracking tools they installed on a...

Read More>>