Stealth Marketing
Conservative Website Passes Off Corporate Shill As Columnist

Conservative Website Passes Off Corporate Shill As Columnist

The Daily Caller, which fancies itself a conservative counterpoint to The Huffington Post but isn’t, just published this piece: FoodPolitik: Controlling Your Food, the Trojan Horse of ‘public health’ With the election barely two weeks away, the nation is focused on what will happen if (when?) control of Congress swings rightward. While some far-reaching elements of...

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Eleven Herbs and Sell Outs

Eleven Herbs and Sell Outs

Last week’s episode of NBC’s sophomore comedy “Community” jumped wholeheartedly onto  the product placement bandwagon, with a plotline that trapped the gang in a runaway flight simulator built and branded by Kentucky Fried Chicken.  Yet, while the placement was undoubtedly heavy-handed, and reinforced by at least one traditional KFC commercial that aired during the program’s...

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NBC Goes Old School with Product Integration

NBC Goes Old School with Product Integration

Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...

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Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe editorial: Give advertainment the boot Text: [A]dvocates of protecting children from excessive advertising have blown the whistle on a new Nicktoons animated children’s program that features [characters] used in TV ads and comic strips to promote Skechers shoes. The Federal Communications Commission should give the series the boot. The Boston-based Campaign for a Commercial Free...

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FTC=Forget That Cheerleading

FTC=Forget That Cheerleading

Chicago Tribune headline (via mediapost.com): FTC cracks down on fake online endorsements Agency attempts to punish fake reviews, force disclosure Nut graf: Last October, the Federal Trade Commission updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. The regulations require anyone paid in cash or in-kind to...

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One Day You're In, the Next Day You've Sold Out: Part II

One Day You’re In, the Next Day You’ve Sold Out: Part II

Unfortunately,  last week’s post on product placement in Project Runway jumped the gun, pre-empting this week’s shill-a-thon for Heidi’s New Balance activewear line.  The challenge was this: the designers were asked to develop three outfits that could be incorporated into Heidi’s line, with the winning looks being sold with Heidi’s other garments “exclusively on Amazon.com.”...

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Forget Fox News. This Is Faux News.

Forget Fox News. This Is Faux News.

Sneak ADtack charter member Steve Stein sent this helpful comment yesterday: Ah, I forgot, but at 4 past the hour and half hour WBZ radio reminds me that I *hate* this kind of commercial – “Tomorrow’s Technology Today”: a Toyota ad produced to sound like a news story. For another view, see Boston writer Joanne...

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One Day You're In, the Next Day You've Sold Out

One Day You’re In, the Next Day You’ve Sold Out

While Project Runway’s “pattern-making” challenge, now a tradition of two seasons, is certainly interesting, the sledgehammer promotion of HP technology on the show is anything but. Perhaps I’m a little overly sensitive, but after having suffered through eight seasons of L’Oreal, Banana Republic, Tresseme, Blue Fly, Piperlime, Elle, and Marie Claire endorsements, one more is...

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An Oldie, but a Goodie

An Oldie, but a Goodie

Arrested Development did it, can it really be wrong? Readers weigh in.

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"Style" Bustin'

“Style” Bustin’

Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.

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Stealth Advertising, Supreme Court Style II

One day it was NPR’s All Things Considered reporting Oregon Rep. Peter DeFazio’s (D-Sandbagged) search – to no avail – for the “mystery” group attacking him with an $86,000 (according to the Seattle Post-Intelligencer) ad campaign. The next day it was New York Times reporter Mike McIntire chasing – to no avail – the elusive group...

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Stealth Advertising, Supreme Court Style

Political spending is a form of protected speech under the First Amendment, and the government may not keep corporations or unions from spending money to support or denounce individual candidates in elections.

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