Stealth Marketing
Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe editorial: Give advertainment the boot Text: [A]dvocates of protecting children from excessive advertising have blown the whistle on a new Nicktoons animated children’s program that features [characters] used in TV ads and comic strips to promote Skechers shoes. The Federal Communications Commission should give the series the boot. The Boston-based Campaign for a Commercial Free...

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FTC=Forget That Cheerleading

FTC=Forget That Cheerleading

Chicago Tribune headline (via mediapost.com): FTC cracks down on fake online endorsements Agency attempts to punish fake reviews, force disclosure Nut graf: Last October, the Federal Trade Commission updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. The regulations require anyone paid in cash or in-kind to...

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One Day You're In, the Next Day You've Sold Out: Part II

One Day You’re In, the Next Day You’ve Sold Out: Part II

Unfortunately,  last week’s post on product placement in Project Runway jumped the gun, pre-empting this week’s shill-a-thon for Heidi’s New Balance activewear line.  The challenge was this: the designers were asked to develop three outfits that could be incorporated into Heidi’s line, with the winning looks being sold with Heidi’s other garments “exclusively on Amazon.com.”...

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Forget Fox News. This Is Faux News.

Forget Fox News. This Is Faux News.

Sneak ADtack charter member Steve Stein sent this helpful comment yesterday: Ah, I forgot, but at 4 past the hour and half hour WBZ radio reminds me that I *hate* this kind of commercial – “Tomorrow’s Technology Today”: a Toyota ad produced to sound like a news story. For another view, see Boston writer Joanne...

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One Day You're In, the Next Day You've Sold Out

One Day You’re In, the Next Day You’ve Sold Out

While Project Runway’s “pattern-making” challenge, now a tradition of two seasons, is certainly interesting, the sledgehammer promotion of HP technology on the show is anything but. Perhaps I’m a little overly sensitive, but after having suffered through eight seasons of L’Oreal, Banana Republic, Tresseme, Blue Fly, Piperlime, Elle, and Marie Claire endorsements, one more is...

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An Oldie, but a Goodie

An Oldie, but a Goodie

Arrested Development did it, can it really be wrong? Readers weigh in.

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"Style" Bustin'

“Style” Bustin’

Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.

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Stealth Advertising, Supreme Court Style II

One day it was NPR’s All Things Considered reporting Oregon Rep. Peter DeFazio’s (D-Sandbagged) search – to no avail – for the “mystery” group attacking him with an $86,000 (according to the Seattle Post-Intelligencer) ad campaign. The next day it was New York Times reporter Mike McIntire chasing – to no avail – the elusive group...

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Stealth Advertising, Supreme Court Style

Political spending is a form of protected speech under the First Amendment, and the government may not keep corporations or unions from spending money to support or denounce individual candidates in elections.

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Skechers and Sketchier

Skechers and Sketchier

Nickelodeon's Nicktoons says it doesn't violate the Children's Television Act when it comes to a proposed animated show coming [this] month called "Zevo-3"

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Branded (Dis)Content?

Branded (Dis)Content?

A report this month from Kantar Media graphically illustrates the extent of advertising’s infiltration into television programming in the form of branded content/entertainment

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Ad Hunt: The Office

Ad Hunt: The Office

With arguably the most product placement of any show per square minute, "The Office" is one to watch out for. How many can you find?

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