Sneak Adtack | Tracking the Hidden War on American Consumers

Stealth Marketing / Targeted

Transatlantic Criss-Crossing of Sneak ADtacks

Feb 23, 2011 • No Comments

Stealth marketing going up in U.K. Going down in U.S.?

Stealth Marketing / Targeted

‘Do Not Track’ Legislation Hits Congress

Feb 12, 2011 • No Comments

Do Not Track legislation getting traction?

Branded Content / Stealth Marketing

Rent-a-Center Rents Fox Airwaves for Branded Show

Feb 4, 2011 • 1 Comment

A close-up look at branded entertainment

Product Placement / Stealth Marketing

Morgan Spurlock Through the Looking Glass

Jan 24, 2011 • 1 Comment

Product placement examined thanks to product placement

Buzz Marketing / Stealth Marketing

H.P. Goes Old School with Product Demos

Jan 24, 2011 • No Comments

Live TV demos make a comeback

Branded Content / Stealth Marketing

Brands in Sheep’s Clothing

Jan 22, 2011 • 1 Comment

More on "the changing definition of advertising"

Branded Content / Stealth Marketing

Now Hiring: VP/Optometry for Media Mashups

Jan 20, 2011 • 2 Comments

Blurring the lines further between advertising and editorial

Stealth Marketing / Trends

Meet the ‘Promercial,’ II

Jan 17, 2011 • 1 Comment

Promotion + Commercial = Promercial

Stealth Marketing / Trends

Further complicating the conundrum of branded television content, ABC – in partnership with Diet Dr Pepper – aired a round of “promercials” on January 5th that garnered the attention of both viewers and critics. In essence, a promercial integrates TV episode promotions with product commercials, and calls viewers’ attention to subsequent product placement within the...