The Illustrated History of Stealth Marketing
A flock of ads in sheep's clothing
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Phones on Bones
Having just caught up on the two most recent episodes of Bones, I’m annoyed after the fact at that whole how-to-use the new Windows 7 smartphone scene (also recorded here). In the interrogation room, Bones’s phone beeps obnoxiously and Booth asks if she would turn that thing off. She objects, saying that she’s getting important...
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Going Viral
Hi-Tec Sports has found the formula for a viral ad campaign that doesn't look like an ad campaign.
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Buy a Call of Duty: Black Ops Jeep! (No, seriously)
This is interesting. Apparently video game paraphernalia is getting expensive. We’re talking more than $30 grand to buy your brand new Jeep Wrangler, the same car you get to drive around battlefields in your favorite game, Call of Duty (made by Activision, Inc). The newest version of this game launched this week and according to...
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A Sterling Campaign
After spending a lot of time looking at ads invading television content, it’s sometimes strange to see the reverse – television content invading ads. This is by no means a new phenomenon, but is sometimes done more cleverly than at other times. Roll it! Between the Lincoln MKX and his highly publicized book deal, Roger...
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One From the Vaults
As stealth advertising aficionados, we'd be remiss not to revisit this old chestnut. IT'S . . . the Friends Pottery Barn episode!
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Ever heard of “branded content”?
Branded content is probably the most difficult-to-pin-down flavor of stealth advertising. Branded content, also known as branded entertainment, is generally easier to define by negation: no, branded content is not the same thing as product placement, though sometimes product placement is part of it. Branded content also isn’t the same as sponsorship, though that’s nearer...
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