Posts tagged "New York Times"
NBC Goes Old School with Product Integration

NBC Goes Old School with Product Integration

Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...

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Stealth Advertising, Supreme Court Style II

One day it was NPR’s All Things Considered reporting Oregon Rep. Peter DeFazio’s (D-Sandbagged) search – to no avail – for the “mystery” group attacking him with an $86,000 (according to the Seattle Post-Intelligencer) ad campaign. The next day it was New York Times reporter Mike McIntire chasing – to no avail – the elusive group...

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