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Call It Tracebook
First there was last week’s kerfuffle over the Wall Street Journal piece headlined, “Facebook in Privacy Breach.” (Sneak ADtack take here.) CyberBible TechCrunch dismissed the report as the inmates running the asylum: So what’s the big deal? The big deal is that most people in tech, let alone the general population, have no idea what...
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NYT Embeds Stealth Ad in Blog
New York Times Public Editor Arthur S. Brisbane spends his current column tsk-tsking the paper for this: READERS of The Choice, a blog by reporter Jacques Steinberg, encountered something unusual — and for some of them, something very disturbing — when they clicked on a link in the second paragraph of his Sept. 29 blog post. It was...
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NBC Goes Old School with Product Integration
Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...
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Stealth Advertising, Supreme Court Style II
One day it was NPR’s All Things Considered reporting Oregon Rep. Peter DeFazio’s (D-Sandbagged) search – to no avail – for the “mystery” group attacking him with an $86,000 (according to the Seattle Post-Intelligencer) ad campaign. The next day it was New York Times reporter Mike McIntire chasing – to no avail – the elusive group...
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