The video below, sent in by eagle-eyed reader Eric Suliga, shows the blurring of content and product promotion at its finest (or worst).  Created by Hi-Tec Sports, the vid has already collected over 7 million hits on YouTube.  Clearly, Hi-Tec Sports has found the formula for a viral ad campaign that doesn’t look like an ad campaign.

Good thing they came across those shoes “by mistake,” huh? Not to mention all their other gear.

What’s your read on this sneakadtack fans? Too sneaky? Not sneaky enough? Too good to be bad?


Liz White has 15 post(s) on Sneak Adtack