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Journalism Really Needs a V.P. of Optometry
BADvertising / Branded Content / Stealth Marketing / The Big Picture

Journalism Really Needs a V.P. of Optometry

Jun 6, 2021 • No Comments
Beware of agitprop in sheep's clothing

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FTC Tells Influencers - Again - to Come Clean
Buzz Marketing / Product Placement / Stealth Marketing

FTC Tells Influencers – Again – to Come Clean

Nov 22, 2019 • No Comments
Throws the booklet at offenders

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More Russian Nesting Ads From Stealthy NYT
Native Advertising / Stealth Marketing

More Russian Nesting Ads From Stealthy NYT

Feb 22, 2019 • No Comments
It's basically a Shell game

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Student 'Social Influencers' Earn F in Disclosure
Buzz Marketing / Product Placement / Stealth Marketing

Student ‘Social Influencers’ Earn F in Disclosure

Sep 4, 2018 • No Comments
Call them, well, Instagrads

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NYT, Tonight Show, Vanity Fair Get Stealthier
Native Advertising / Stealth Marketing

NYT, Tonight Show, Vanity Fair Get Stealthier

Aug 20, 2018 • No Comments
Once around the park, James, and don't spare the sources

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These Stealth Ads Are Literally the Pits
Product Placement / Stealth Marketing / What's News

These Stealth Ads Are Literally the Pits

Jul 31, 2018 • No Comments
Raise your hand if you approve

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Pepsi Puts Its Ad and Movie Into the Same Can
Branded Content / Product Placement / Stealth Marketing

Pepsi Puts Its Ad and Movie Into the Same Can

Jun 11, 2018 • No Comments
Cinema turns into cinemad

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Vanity Fair Pushes Native Advertising Into Email
Native Advertising / Stealth Marketing

Vanity Fair Pushes Native Advertising Into Email

Feb 26, 2018 • No Comments
Maybe call it admail . . .

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ABC's 'black-ish' turns flack-ish in P&G sellout
Product Placement / Stealth Marketing / The Big Picture

ABC’s ‘black-ish’ turns flack-ish in P&G sellout

Jan 16, 2018 • No Comments
How to marketize an award-winning TV series

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Blogola Goes Big-Time in Mainstream Media
Product Placement / Stealth Marketing / What's News

Blogola Goes Big-Time in Mainstream Media

Dec 6, 2017 • No Comments
The Outline calls out pay-for-bray

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The Grey Lady Opens the Kimono All the Way
Native Advertising / Stealth Marketing / What's News

The Grey Lady Opens the Kimono All the Way

Jul 10, 2017 • No Comments
The Times, it is a-changin' . . .

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Instagram Fesses Up to Instascamming Users
Buzz Marketing / Product Placement / Stealth Marketing

Instagram Fesses Up to Instascamming Users

Jun 20, 2017 • No Comments
Not a pretty picture.

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