Product placement in films didn’t start with E.T. and Reese’s Pieces.
As Business Pundit illustrates, it goes all the way back to 1896.
The Sneak ADtackniks’ favorite?
Vespa in Roman Holiday.
But you should roll your own.
John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
John R. Carroll has 305 post(s) on Sneak Adtack
1 comment
I Sold It At The Movies: Classic Cinema Product Placement | Campaign Outsider says:
Dec 20, 2011
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