Reality check, via Media Dynamics:

The top 10 primetime shows for product placement activity on broadcast TV networks were all in the reality genre, according to Nielsen. Measuring 11 months in 2011, Nielsen found that Fox’s American Idol led the list with 577 “occurences,” followed closely be NBC’s The Biggest Loser with 533. Clearly, reality show producers are more amenable to product placements, compared to their counterparts making serious dramas, sitcoms or newsmagazines.

 

Clearly.

The Top 10:

It’s an amazing race . . . to the bottom.

John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
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