Apparently, Monday was Chevron Day at Time.com.

In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories.

Here’s a screen grab from a piece as it appeared Monday morning:

 

 

 

And from another piece (although when the backtracking staff returned to that page, the Chevron logo was gone):

 

 

And here’s where the logo’s link takes you to:

 

 

This is just the latest wrinkle in the State of the Cuisinart marketing that’s fast becoming the platform of choice for advertisers and media outlets alike.

More wrinkles, undoubtedly, to come.

 

John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
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