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Stealth Marketing Triple Crown: Win, Place(ment), and Show
Once around the park, James, and don't spare the sources!
Branded Entertainment: The Gift That Keeps on Giving
Forget attaching your brand to media content. MAKE the media content.
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Rent-a-Center Rents Fox Airwaves for Branded Show
A close-up look at branded entertainment
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Ever heard of “branded content”?
Branded content is probably the most difficult-to-pin-down flavor of stealth advertising. Branded content, also known as branded entertainment, is generally easier to define by negation: no, branded content is not the same thing as product placement, though sometimes product placement is part of it. Branded content also isn’t the same as sponsorship, though that’s nearer...
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Branded Content: An Introduction
The origins of branded entertainment go back to the first days of radio.
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“Style” Bustin’
Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.
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