Posts tagged "product integration"
Native Is the New Bleak

Native Is the New Bleak

Marketers flock to ads in sheep’s clothing

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'Cougar Town' Turns into Target Town

‘Cougar Town’ Turns into Target Town

TBS pimps out entire show to retailer

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Sony Is the Resident Evil in Movie Trailer

Sony Is the Resident Evil in Movie Trailer

Product placement run amok

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NBC Goes Old School with Product Integration

NBC Goes Old School with Product Integration

Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...

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