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Fake Comments to Promote Nook Color
Barnes and Noble has apparently taken to paying people to write complimentary comments about its products. At least, that’s the only explanation I have for these search results. Let me explain: While looking at CNET’s review of the Nook Color I noticed a reader’s comment on a comment, in which MrStep accused eco733 of participating...
Phones on Bones
Having just caught up on the two most recent episodes of Bones, I’m annoyed after the fact at that whole how-to-use the new Windows 7 smartphone scene (also recorded here). In the interrogation room, Bones’s phone beeps obnoxiously and Booth asks if she would turn that thing off. She objects, saying that she’s getting important...
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Buy a Call of Duty: Black Ops Jeep! (No, seriously)
This is interesting. Apparently video game paraphernalia is getting expensive. We’re talking more than $30 grand to buy your brand new Jeep Wrangler, the same car you get to drive around battlefields in your favorite game, Call of Duty (made by Activision, Inc). The newest version of this game launched this week and according to...
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Ever heard of “branded content”?
Branded content is probably the most difficult-to-pin-down flavor of stealth advertising. Branded content, also known as branded entertainment, is generally easier to define by negation: no, branded content is not the same thing as product placement, though sometimes product placement is part of it. Branded content also isn’t the same as sponsorship, though that’s nearer...
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Fantastic Four: Brilliance or BADvertising?
I’m genuinely impressed how many company ads Fanstastic Four crammed into this one shot.
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Huge Apple Plugs in Blade: Trinity
Blade: Trinity ties Jessica Biel’s character to Apple, showing her fighting with her iPod on and even making playlists on her Mac before fighting. Check it out here on YouTube, since user who posted this gem doesn’t want it embedded. Want some screen shots to get the idea? You could practically use this scene as...
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i,Robot/Converse Love
With something so shameless you have to ask yourself — was it really SO essential to the character to where Converse shoes to justify this? Or was the character molded around the product?
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