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ABC’s ‘black-ish’ turns flack-ish in P&G sellout
How to marketize an award-winning TV series
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Blog New World at the Boston Herald (They Return Our Phone Call!!! Edition)
And actually answer questions!
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Ever heard of “branded content”?
Branded content is probably the most difficult-to-pin-down flavor of stealth advertising. Branded content, also known as branded entertainment, is generally easier to define by negation: no, branded content is not the same thing as product placement, though sometimes product placement is part of it. Branded content also isn’t the same as sponsorship, though that’s nearer...
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Branded Content: An Introduction
The origins of branded entertainment go back to the first days of radio.
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Product Placement Cements Its Place
"The act of a person who steals your screen is no different than the act of a person who steals your watch."
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