The Big Picture
Blog New World at the Boston Herald (They Return Our Phone Call!!! Edition)

Blog New World at the Boston Herald (They Return Our Phone Call!!! Edition)

And actually answer questions!

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Google+ Wants to Take Your Pulse

Google+ Wants to Take Your Pulse

Whether you like it or not

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VNRs = Vexing News Replacements

VNRs = Vexing News Replacements

Or . . . Vulpine News Replicas

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Ever heard of “branded content”?

Branded content is probably the most difficult-to-pin-down flavor of stealth advertising. Branded content, also known as branded entertainment, is generally easier to define by negation: no, branded content is not the same thing as product placement, though sometimes product placement is part of it. Branded content also isn’t the same as sponsorship, though that’s nearer...

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Branded Content: An Introduction

Branded Content: An Introduction

The origins of branded entertainment go back to the first days of radio.

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Product Placement Cements Its Place

Product Placement Cements Its Place

"The act of a person who steals your screen is no different than the act of a person who steals your watch."

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