Buzz Marketing
Haul of Mirrors
Buzz Marketing / Stealth Marketing

Haul of Mirrors

Mar 16, 2013 • 1 Comment
The new wave of Look What I Bought! videos

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Gilbert and Sullivan's Wilde Ride
Buzz Marketing / Stealth Marketing

Gilbert and Sullivan’s Wilde Ride

Jan 27, 2013 • 1 Comment
Kickin' stealth marketing old-school

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The Sneak in Review (Advergaming the Consumer Edition)
Buzz Marketing / Stealth Marketing / Targeted

The Sneak in Review (Advergaming the Consumer Edition)

Sep 15, 2012 • No Comments
Stealth marketing takes many forms, takes many by surprise

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Thumbs Down on E-Reviews?
Buzz Marketing / Stealth Marketing

Thumbs Down on E-Reviews?

Jan 27, 2012 • 1 Comment
Growing concern that the game is rigged

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H.P. Goes Old School with Product Demos
Buzz Marketing / Stealth Marketing

H.P. Goes Old School with Product Demos

Jan 24, 2011 • No Comments
Live TV demos make a comeback

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Fake Comments to Promote Nook Color
Buzz Marketing / Stealth Marketing

Fake Comments to Promote Nook Color

Nov 18, 2010 • 7 Comments
Barnes and Noble has apparently taken to paying people to write complimentary comments about its products. At least, that’s the only explanation I have for these search results. Let me explain: While looking at CNET’s review of the Nook Color I noticed a reader’s comment on a comment, in which MrStep accused eco733 of participating...

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Going Viral
Buzz Marketing / Stealth Marketing

Going Viral

Nov 13, 2010 • 1 Comment
Hi-Tec Sports has found the formula for a viral ad campaign that doesn't look like an ad campaign.

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