Buzz Marketing
How Sneak Adtack Scooped the New York Times on Celebrity Stealth Marketing

How Sneak Adtack Scooped the New York Times on Celebrity Stealth Marketing

The Good Grey Lady finally catches up

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Haul of Mirrors

Haul of Mirrors

The new wave of Look What I Bought! videos

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Gilbert and Sullivan's Wilde Ride

Gilbert and Sullivan’s Wilde Ride

Kickin' stealth marketing old-school

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The Sneak in Review (Advergaming the Consumer Edition)

The Sneak in Review (Advergaming the Consumer Edition)

Stealth marketing takes many forms, takes many by surprise

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Thumbs Down on E-Reviews?

Thumbs Down on E-Reviews?

Growing concern that the game is rigged

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H.P. Goes Old School with Product Demos

H.P. Goes Old School with Product Demos

Live TV demos make a comeback

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Fake Comments to Promote Nook Color

Fake Comments to Promote Nook Color

Barnes and Noble has apparently taken to paying people to write complimentary comments about its products. At least, that’s the only explanation I have for these search results. Let me explain: While looking at CNET’s review of the Nook Color I noticed a reader’s comment on a comment, in which MrStep accused eco733 of participating...

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Going Viral

Going Viral

Hi-Tec Sports has found the formula for a viral ad campaign that doesn't look like an ad campaign.

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