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Posts tagged "chief content officer"

Time Inc. CCO: We Pimped Out Editors to Google But Not for Money

Branded Content / Native Advertising / Stealth Marketing / Trends

Time Inc. CCO: We Pimped Out Editors to Google But Not for Money

Feb 17, 2015 • No Comments

Trying to hook(er) native advertisers

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Time Inc.'s Norman Pearlstine Is Two-Timing His Readers

Branded Content / Stealth Marketing

Time Inc.’s Norman Pearlstine Is Two-Timing His Readers

Aug 13, 2014 • 2 Comments

Selling out to advertisers on a shoeshine and a smile

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Time Says Magazine Editors On Its Side

Stealth Marketing / Trends

Time Says Magazine Editors On Its Side

Jun 24, 2014 • No Comments

It's all commercial speech now

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Whose Side Is 'Time' On?

Stealth Marketing / Trends

Whose Side Is ‘Time’ On?

Nov 3, 2013 • 5 Comments

Readers? Or advertisers? The end of the Church-State divide?

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