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Transatlantic Criss-Crossing of Sneak ADtacks
Stealth marketing going up in U.K. Going down in U.S.?
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FTC=Forget That Cheerleading
Chicago Tribune headline (via mediapost.com): FTC cracks down on fake online endorsements Agency attempts to punish fake reviews, force disclosure Nut graf: Last October, the Federal Trade Commission updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. The regulations require anyone paid in cash or in-kind to...
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