From our Case Studies desk

It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald:



It was this item that caught our eye:




That got us to wondering who was paying whom. So we started poking around.

And here’s what the hardpoking staff discovered.

#1. Maria Menounos’ original tweet:



#2. Other #fabfound tweets:



#3. The connection between Marshalls and #fabfound:



#4. The hardtracking staff’s tweet to Maria Menounos:



Oddly enough, Maria hasn’t responded yet.

But you get the picture, yeah?


John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
John R. Carroll has 305 post(s) on Sneak Adtack