Author Archive
Stealth Marketing's Native Ad/Sponsored Content/Product Placement Bakeoff

Stealth Marketing’s Native Ad/Sponsored Content/Product Placement Bakeoff

Once around the park, James, and don't spare the sources!

Read More>>

The Atlantic Stacks the Deck in 'House of Cards' Native Ad

The Atlantic Stacks the Deck in ‘House of Cards’ Native Ad

The art of the double-deal

Read More>>

'Daily Front Row' Trades Press Coverage for Ads

‘Daily Front Row’ Trades Press Coverage for Ads

Integrity Takes a Daily Back Seat

Read More>>

Advertisers to CNN: Crawl to Me, Baby!

Advertisers to CNN: Crawl to Me, Baby!

Call it Commercial News Network

Read More>>

National Magazine Awards Get Condé Nasty Over Native Ads

National Magazine Awards Get Condé Nasty Over Native Ads

A whole new ad-itude

Read More>>

You Won't Believe What's 'Money Up' on Upworthy

You Won’t Believe What’s ‘Money Up’ on Upworthy

It's totally Adworthy

Read More>>

Time Inc. CCO: We Pimped Out Editors to Google But Not for Money

Time Inc. CCO: We Pimped Out Editors to Google But Not for Money

Trying to hook(er) native advertisers

Read More>>

Time Inc. Pimps Out Editors for Stealth Ads

Time Inc. Pimps Out Editors for Stealth Ads

'Time' Is Not on Their Side

Read More>>

New York Times Corp. Pimps Grey Lady Out to Harvey Weinstein

New York Times Corp. Pimps Grey Lady Out to Harvey Weinstein

It's the Imitation Ad Game

Read More>>

Condé Nast to Pimp Out Editors for Ad Work

Condé Nast to Pimp Out Editors for Ad Work

Call it Condé Nasty

Read More>>

Pinterest Goes Native for a Little Pin Money

Pinterest Goes Native for a Little Pin Money

Pinterest plus dividends

Read More>>

Kiss Your Ads Goodbye

Kiss Your Ads Goodbye

It's all over but the pouting

Read More>>