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Buzz Marketing

FTC Tells Influencers – Again – to Come Clean

Nov 22, 2019 • No Comments

Throws the booklet at offenders

Buzz Marketing / Product Placement / Stealth Marketing

Student ‘Social Influencers’ Earn F in Disclosure

Sep 4, 2018 • No Comments

Call them, well, Instagrads

Buzz Marketing / Product Placement / Stealth Marketing

Instagram Fesses Up to Instascamming Users

Jun 20, 2017 • No Comments

Not a pretty picture.

Sponsored Content Is the Head Lice of Advertising

Branded Content / Buzz Marketing / Product Placement / Stealth Marketing

Oh My Lord & Taylor! Retail Chain Caught Cheating!

Apr 8, 2015 • No Comments

L&T's Instagrab gets busted

Buzz Marketing / Stealth Marketing

How Sneak Adtack Scooped the New York Times on Celebrity Stealth Marketing

Jun 10, 2013 • No Comments

The Good Grey Lady finally catches up

Buzz Marketing / Stealth Marketing

Haul of Mirrors

Mar 16, 2013 • 1 Comment

The new wave of Look What I Bought! videos

Buzz Marketing / Stealth Marketing

Gilbert and Sullivan’s Wilde Ride

Jan 27, 2013 • 1 Comment

Kickin' stealth marketing old-school

Buzz Marketing / Stealth Marketing / Targeted

The Sneak in Review (Advergaming the Consumer Edition)

Sep 15, 2012 • No Comments

Stealth marketing takes many forms, takes many by surprise

Buzz Marketing / Stealth Marketing

Thumbs Down on E-Reviews?

Jan 27, 2012 • 1 Comment

Growing concern that the game is rigged

Buzz Marketing / Stealth Marketing

H.P. Goes Old School with Product Demos

Jan 24, 2011 • No Comments

Live TV demos make a comeback

Buzz Marketing / Stealth Marketing

Fake Comments to Promote Nook Color

Nov 18, 2010 • 7 Comments

Barnes and Noble has apparently taken to paying people to write complimentary comments about its products. At least, that’s the only explanation I have for these search results. Let me explain: While looking at CNET’s review of the Nook Color I noticed a reader’s comment on a comment, in which MrStep accused eco733 of participating...

Student ‘Social Influencers’ Earn F in Disclosure

Instagram Fesses Up to Instascamming Users

Sponsored Content Is the Head Lice of Advertising

Oh My Lord & Taylor! Retail Chain Caught Cheating!

How Sneak Adtack Scooped the New York Times on Celebrity Stealth Marketing

Haul of Mirrors

Gilbert and Sullivan’s Wilde Ride

The Sneak in Review (Advergaming the Consumer Edition)

Thumbs Down on E-Reviews?

H.P. Goes Old School with Product Demos

Fake Comments to Promote Nook Color

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