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Posts tagged "brand journalism"
CNN's 'Courageous' Step; The Politics of Native Advertising; Product Placement for a Song
Native Advertising / Product Placement / Stealth Marketing

CNN’s ‘Courageous’ Step; The Politics of Native Advertising; Product Placement for a Song

Jun 9, 2015 • No Comments
Once around the park, James, and don't spare the sources!

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Kiss Your Ads Goodbye
Branded Content / Native Advertising / Product Placement / Stealth Marketing

Kiss Your Ads Goodbye

Jan 2, 2015 • No Comments
It's all over but the pouting

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Washington Post Opens the Kimono for Stealth Marketers
Branded Content / Stealth Marketing

Washington Post Opens the Kimono for Stealth Marketers

Mar 4, 2014 • 1 Comment
Peek-a-boo-hoo

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Ad Age Wants It Both Ways on Stealth Marketing
Branded Content / Stealth Marketing

Ad Age Wants It Both Ways on Stealth Marketing

Sep 29, 2013 • 1 Comment
Editorial turns into advertorial

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Websites Draft Editorial Staffs to Craft Native Advertising
Branded Content / Stealth Marketing

Websites Draft Editorial Staffs to Craft Native Advertising

Aug 7, 2013 • 4 Comments
Sponsored content goes in-house

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ESPN:The Magazine Now Sports Sponsored Content
Branded Content / Stealth Marketing

ESPN:The Magazine Now Sports Sponsored Content

May 5, 2013 • 1 Comment
The advertising/editorial divide becomes a jump ball

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State of the Cuisinart Marketing: How to Blur the Line Between Advertising and Editorial Content
Branded Content / Stealth Marketing

State of the Cuisinart Marketing: How to Blur the Line Between Advertising and Editorial Content

Oct 20, 2012 • 5 Comments
Call it, we dunno, newsvertising

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