Posts tagged "branded entertainment"
Accent on Product Placement

Accent on Product Placement

The telenovela gets ad-itude

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Branded Entertainment: The Gift That Keeps on Giving

Branded Entertainment: The Gift That Keeps on Giving

Forget attaching your brand to media content. MAKE the media content.

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Rent-a-Center Rents Fox Airwaves for Branded Show

Rent-a-Center Rents Fox Airwaves for Branded Show

A close-up look at branded entertainment

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Ever heard of “branded content”?

Branded content is probably the most difficult-to-pin-down flavor of stealth advertising. Branded content, also known as branded entertainment, is generally easier to define by negation: no, branded content is not the same thing as product placement, though sometimes product placement is part of it. Branded content also isn’t the same as sponsorship, though that’s nearer...

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Branded Content: An Introduction

Branded Content: An Introduction

The origins of branded entertainment go back to the first days of radio.

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"Style" Bustin'

“Style” Bustin’

Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.

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