Read More>>
CNN’s ‘Courageous’ Step; The Politics of Native Advertising; Product Placement for a Song
Once around the park, James, and don't spare the sources!
NBC Goes Old School with Product Integration
Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...
Read More>>