The Missus got a nice new publication in the mail today.

It looks like a real magazine, but it’s actually branded content from P&G Beauty.

As in, Procter & Gamble.

Sample feature: Ask an Expert.

Q

I’m 30, and need a good facial cleanser.

Any suggestions?

Would it surprise you to learn that P&G’s Olay Definity Illuminating Cream Cleanser is the answer?

Of course it wouldn’t.


John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
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