NBC’s Celebrity Apprentice is to product integration what plaid is to Bermuda shorts.

From MediaPost:

New Sponsors Join ‘Celebrity Apprentice’ For 12th Season

One of the original big-ticket branded entertainment-connected TV shows, “Celebrity Apprentice” has announced a new slate of in-show sponsors: food company Kraft, drug retailer, Walgreens and confectionary brand M&Ms.

NBC has also announced some of last season’s — General Motors, Good Sam, and Farouk Hair Systems —  will be making a return for the show. Now in its 12th edition, it premieres on Sunday, Feb. 19. Other season sponsors this year include Entertainment.com, Ivanka Trump Collection, O-Cedar and Five Star Fragrance.

That’s more tie-ins than a Martha’s Vineyard marina.

But business as usual for Mr. Trump.


John R. Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is an NPR media analyst and a journalism professor at Boston University.
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