Sports Illustrated’s annual swimsuit edition always generates supermodel sparks, but this year’s offering features a extra wrinkle (Quick – get me Photoshop!).

From Adweek’s Adfreak blog:

Ford Sneaks a Fake Swimsuit Model Into ‘Sports Illustrated’

Dalena Henriques may not be real, but she loves the Mustang

Sports Illustrated‘s annual swimsuit issue hits newsstands today. And while it’s full of scantily clad models in bikinis, one young woman is not who she appears. As Creativity reports, a Ford print spread in the issue shows a beauty shot of the 2013 Mustang, along with a partial view of a model identified in the caption as “Dalena Henriques.”

The ad:

More from Adfreak:

There’s no website address, but readers who are interested enough to Google her will likely end up (mostly because there’s literally nothing else about this woman online). But instead of more information about her, the site simply shows more beauty shots of the Mustang, and more partial shots of Ms. Henriques, along with some pithy captions.

Nothing to get all pithy about – just stealth marketing as usual.


John R. Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is an NPR media analyst and a journalism professor at Boston University.
John R. Carroll has 301 post(s) on Sneak Adtack