This week NBC/Universal/Comcast/Whatever converted its msnbc.com website to NBCNews.com, the better to distinguish its ideologically driven Lean Forward MSNBC brand from its traditionally oriented Lean Backward NBC News brand.
Problem is, it’s gonna lean on you.
From the Nieman Journalism Lab:
For NBCNews.com, a new website comes with new privacy standards
It’s unlikely that many news consumers will read the fine print that comes with the splashy rebranding from MSNBC.com to NBCNews.com.
Among them: No longer being able to opt out of targeted advertising.
There are lots of nooks and crannies in the new arrangement, so you should read the Nieman piece in full.
But it’s hard to escape this conclusion:
The NBCNoose.com is tightening.
John Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is a media analyst and mass communication professor at Boston University.
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