This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.”


Content Marketing: A process for evaluating content channels

When engaging in content marketing, the question of “where?” always comes up. If you’re just getting started, you want to know on which channels you should focus your content. Read on for a process for evaluating content channels best for your company.
Read on »


17 Ways To Repurpose Your Content Marketing Without Being Spammy

Smarter Content Creation Blogging really is like jogging. You’ve got to do it regularly and spend more than 30 seconds at a time on it if you want to see any results. That being said, it’s easy to fall into a pattern of mediocrity or miss a few blog posts scheduled on your content calendar….
Read on »


Mobile Marketing: Providing relevant content dynamically

According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report, only 11% of surveyed marketers reported planning on using dynamically personalized mobile content to improve relevance and …
Read on »


Content Marketing Recap: December 2012

December rang in myriad content marketing developments, and the month’s end also meant the start of a new year. While many marketers hopefully enjoyed the festive season, here’s our take on the end-of-year content marketing trends that could help you get a competitive edge.
Read on »


Content Layering Through the Buying Cycle

Content is one of your most important marketing tools, and the need for good content is never more apparent than during the buying cycle. When you’re trying to educate prospects about your business and convince them to purchase your product or service, content can make or break the experience.
Read on »


Top 50 Brands in Content Marketing

Brands have historically paid for media to deliver their messages. But now, those brands are becoming the media, attracting their own audiences. And not just within social networks, but through their own online publications.
Read on »



Did you get that last part – “brands are becoming the media”?

See, for instance, these examples of branded storytelling:


It all fits together like a watch. The hardtracking staff’s just not crazy about the time it’s giving us.


John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
John R. Carroll has 305 post(s) on Sneak Adtack