Apparently it’s not enough for marketers to bombard us with ads.

Now they’re bombarding us with ads-within-ads.

From Advertising Age:

 

BMW Teams Up With TaylorMade for Ad Within an Ad

Automaker liked results of U.S. Open effort so much, plans similar spots for fall football

BMW ads aired during U.S. Open coverage on NBC and the Golf Channel in June came with a distinct twist. The spots were typical “Ultimate Driving Machine” commercials for the 7 series and other models until the end — when viewers suddenly saw a TaylorMade R1 driver banging a TaylorMade golf ball off a tee.

It’s not often you see an ad within an ad. But BMW liked the product-placement strategy by ad agency Kirshenbaum Bond Senecal & Partners so much that it wants to use it during NFL and college-football coverage later this year. Both BMW and TaylorMade-Adidas Golf declined to say if — or how much — TaylorMade paid to integrate products within BMW’s commercials.

 

Then there’s this Cars.com/Lone Ranger spot:

 

 

Actually, this kind of ad twofer isn’t entirely new.

It’s just growing.

 


John R. Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is a media analyst and mass communication professor at Boston University.
John R. Carroll has 294 post(s) on Sneak Adtack