It’s the latest episode in advertainment.

Chipotle Mexican Grill will soon release Farmed and Dangerous,  a “four-part comedy series on the TV-streaming service Hulu that takes a satirical look at industrial-scale farming,” according to a New York Times report.


Farmed and Dangerous,” billed as a “Chipotle original series,” hopes to promote the company’s concerns about sustainable agriculture and the humane treatment of animals used for meat. This stealth marketing strategy, Chipotle executives say, is not about “product integration,” but “values integration.”


It’s what Hulu calls “brand-authored content” – aka ads in sheep’s clothing.




Money quote: “Those people died from eating – not starving. That’s progress.”

A Hulu executive described Farmed and Dangerous as “an example of the longed-for convergence of the advertising industry and Hollywood, with ‘brands as studios.'”

Longed-for by advertisers, for sure.

Longed-for by consumers . . . less sure.


John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
John R. Carroll has 305 post(s) on Sneak Adtack