Author Archive
The Happiest Blogs on Earth

The Happiest Blogs on Earth

Disney in (Marketing) Adventureland

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The New Edvertorial Fútbol

The New Edvertorial Fútbol

ESPN plays the branded content game

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Tying Your Credit Card and Web Activity Together? Priceless.

Tying Your Credit Card and Web Activity Together? Priceless.

MasterCard and Visa explore new vistas

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Product Place-mint in New Jason Reitman Film

Product Place-mint in New Jason Reitman Film

Film director Jason Reitman gorges on product placement

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BADvertising: Consumerist Has the Winning Losers!

BADvertising: Consumerist Has the Winning Losers!

The Consumerist takes you from bad to worst

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Sneak ADtack's Recommended Reading

Sneak ADtack’s Recommended Reading

Once around the coffee table and don't spare the horses

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More Marketing Sleaze from Ashton Kutcher

More Marketing Sleaze from Ashton Kutcher

Two and a half conflicts of interest

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Weak ADtack: Do Online Marketers Really Know Us That Well?

Weak ADtack: Do Online Marketers Really Know Us That Well?

Keeping track of those keeping track of us

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Accent on Product Placement

Accent on Product Placement

The telenovela gets ad-itude

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Branded Entertainment: The Gift That Keeps on Giving

Branded Entertainment: The Gift That Keeps on Giving

Forget attaching your brand to media content. MAKE the media content.

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Hulubaloo Over Online Tracking

Hulubaloo Over Online Tracking

Supercookies & Milking Your Data

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Retailers Get with the Program(s)

Retailers Get with the Program(s)

What's in (department) store for television's fall season

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