Author Archive
Call It Facecrook

Call It Facecrook

Turns out that Facebook is fencing users’ personal information to advertisers and webstalking companies. From the Wall Street Journal’s invaluable What They Know series: Facebook in Privacy Breach Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information—in effect, providing access to people’s names and, in...

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NBC Goes Old School with Product Integration

NBC Goes Old School with Product Integration

Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...

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Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe Gives A Kick About Skechers Advertainment

Boston Globe editorial: Give advertainment the boot Text: [A]dvocates of protecting children from excessive advertising have blown the whistle on a new Nicktoons animated children’s program that features [characters] used in TV ads and comic strips to promote Skechers shoes. The Federal Communications Commission should give the series the boot. The Boston-based Campaign for a Commercial Free...

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FTC=Forget That Cheerleading

FTC=Forget That Cheerleading

Chicago Tribune headline (via mediapost.com): FTC cracks down on fake online endorsements Agency attempts to punish fake reviews, force disclosure Nut graf: Last October, the Federal Trade Commission updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. The regulations require anyone paid in cash or in-kind to...

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Forget Fox News. This Is Faux News.

Forget Fox News. This Is Faux News.

Sneak ADtack charter member Steve Stein sent this helpful comment yesterday: Ah, I forgot, but at 4 past the hour and half hour WBZ radio reminds me that I *hate* this kind of commercial – “Tomorrow’s Technology Today”: a Toyota ad produced to sound like a news story. For another view, see Boston writer Joanne...

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"Style" Bustin'

“Style” Bustin’

Local infomercial "Style Boston" has expanded its footprint, as they call it in the TV biz, from a half-hour per week to three hours a week, thanks to a new arrangement with regional cable-news outlet NECN and Comcast Sportsnet New England.

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Product Placement Cements Its Place

Product Placement Cements Its Place

"The act of a person who steals your screen is no different than the act of a person who steals your watch."

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Stealth Advertising, Supreme Court Style II

One day it was NPR’s All Things Considered reporting Oregon Rep. Peter DeFazio’s (D-Sandbagged) search – to no avail – for the “mystery” group attacking him with an $86,000 (according to the Seattle Post-Intelligencer) ad campaign. The next day it was New York Times reporter Mike McIntire chasing – to no avail – the elusive group...

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Stealth Advertising, Supreme Court Style

Political spending is a form of protected speech under the First Amendment, and the government may not keep corporations or unions from spending money to support or denounce individual candidates in elections.

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Skechers and Sketchier

Skechers and Sketchier

Nickelodeon's Nicktoons says it doesn't violate the Children's Television Act when it comes to a proposed animated show coming [this] month called "Zevo-3"

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Branded (Dis)Content?

Branded (Dis)Content?

A report this month from Kantar Media graphically illustrates the extent of advertising’s infiltration into television programming in the form of branded content/entertainment

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Online Marketers on a Kid-nabbing Spree

Online Marketers on a Kid-nabbing Spree

The Wall Street Journal's excellent What They Know series featured a September 18th piece that "found that popular children's websites install more tracking technologies on personal computers than do the top websites aimed at adults." The Journal examined 50 sites popular with U.S. teens and children to see what tracking tools they installed on a...

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