Tuesday’s Boston Herald front page:
Note the announcement top left:
So . . . one piece from a Herald staffer, two pieces from local arts organizations.
Looks like stealth marketing to us.
The hardtracking staff will try to contact the Herald to ask if those last two posts are paid placements. But we don’t expect the Herald will respond, most likely because they don’t appreciate the efforts of the hardreading staff at It’s Good to Live in a Two-Daily Town.
Then again, crosstown rival Boston Globe has already broken ground in presenting ads in blog’s clothing with its Insights Blog Listings.
So no big deal, right?
John Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is a media analyst and mass communication professor at Boston University.
John Carroll has 187 post(s) on Sneak Adtack