The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be.

Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing.

Here’s how they look among the other posts:




And here’s what you click to:



In both cases, it’s perfectly clear what you’re reading.

An advertisement.

And that’s exactly the way it should be.


John R. Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is an NPR media analyst and a journalism professor at Boston University.
John R. Carroll has 301 post(s) on Sneak Adtack