From our Case Studies desk

It all started when the hardtracking staff saw page 12 of Sunday’s Boston Herald:

 

 

It was this item that caught our eye:

 

 

 

That got us to wondering who was paying whom. So we started poking around.

And here’s what the hardpoking staff discovered.

#1. Maria Menounos’ original tweet:

 

 

#2. Other #fabfound tweets:

 

 

#3. The connection between Marshalls and #fabfound:

 

 

#4. The hardtracking staff’s tweet to Maria Menounos:

 

 

Oddly enough, Maria hasn’t responded yet.

But you get the picture, yeah?

 


John R. Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is an NPR media analyst and mass communication professor at Boston University.
John R. Carroll has 297 post(s) on Sneak Adtack