From MediaPost’s Online Media Daily:
Lawsuit Alleges Interclick ‘History Sniffing’ Violates Fed Computer Fraud And Wiretap Laws
A New York resident sued behavioral targeting network Interclick for allegedly using Flash cookies and history-sniffing techniques to thwart her attempts to prevent online tracking.
“Interclick invaded Plaintiff’s privacy, misappropriated her personal information, and interfered with the operability of her computer,” Sonal Bose alleges in a complaint filed in U.S. District Court in New York on Wednesday. Bose alleges that Interclick violated federal computer fraud laws as well as wiretap laws. She is seeking class-action status.
A class that could very well include you.
John R. Carroll is media analyst for NPR's Here & Now and senior news analyst for WBUR in Boston. He also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town.
John R. Carroll has 305 post(s) on Sneak Adtack
2 comments
Tweets that mention Online Marketer’s “History Sniffing” Flunks the Smell Test -- Topsy.com says:
Dec 13, 2010
[…] This post was mentioned on Twitter by Christine Li and John Carroll, John Carroll. John Carroll said: Blog post: Online Marketer's "History Sniffing" Flunks the Smell Test http://sneakadtack.com/?p=1028 […]
‘History Sniffers’ Take It on the Nose says:
Jan 3, 2011
[…] advertising network Interclick last month for “history sniffing” (Sneak ADtack post here) is now suing Interclick’s clients, specifically McDonald’s, CBS, Mazda, and […]