Stealth Marketing
FTC: Don't Track, Don't Sell

FTC: Don’t Track, Don’t Sell

An attempt to improve Internet privacy

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The Sneak in Review

The Sneak in Review

Marketers want to pick your brain first, pocket second

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Oh, Mother

Oh, Mother

While packing for Thanksgiving, I finally found time to clean out the old DVR, and stumbled upon a product placement doozy left over from October.  Early this season the CBS series How I Met Your Mother, while generally good about keeping its content and commercials separate, set some program time aside to shill for Microsoft....

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Mark Crispin Miller Time

Mark Crispin Miller Time

From Mark Crispin Miller’s introduction to The Hidden Persuaders. The history of America since the Civil War is, in large part, a history of conquest by commercial advertising. The decades have sen more and more of it, appearing in more places than it ever was before, with more and more of it brilliantly designed, and...

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Pays of Our Lives

Pays of Our Lives

Soap opera product placement is dramatically worse

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Fake Comments to Promote Nook Color

Fake Comments to Promote Nook Color

Barnes and Noble has apparently taken to paying people to write complimentary comments about its products. At least, that’s the only explanation I have for these search results. Let me explain: While looking at CNET’s review of the Nook Color I noticed a reader’s comment on a comment, in which MrStep accused eco733 of participating...

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Phones on Bones

Phones on Bones

Having just caught up on the two most recent episodes of Bones, I’m annoyed after the fact at that whole how-to-use the new Windows 7 smartphone scene (also recorded here). In the interrogation room, Bones’s phone beeps obnoxiously and Booth asks if she would turn that thing off. She objects, saying that she’s getting important...

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Going Viral

Going Viral

Hi-Tec Sports has found the formula for a viral ad campaign that doesn't look like an ad campaign.

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Buy a Call of Duty: Black Ops Jeep! (No, seriously)

Buy a Call of Duty: Black Ops Jeep! (No, seriously)

This is interesting. Apparently video game paraphernalia is getting expensive. We’re talking more than $30 grand to buy your brand new Jeep Wrangler, the same car you get to drive around battlefields in your favorite game, Call of Duty (made by Activision, Inc). The newest version of this game launched this week and according to...

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WBZ News PimpING Bank Services

WBZ News PimpING Bank Services

News? Or infomercial?

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A Sterling Campaign

A Sterling Campaign

After spending a lot of time looking at ads invading television content, it’s sometimes strange to see the reverse – television content invading ads.  This is by no means a new phenomenon, but is sometimes done more cleverly than at other times. Roll it! Between the Lincoln MKX and his highly publicized book deal, Roger...

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CNN=Conan Network News

CNN=Conan Network News

CNN cross-promotes "Conan" on sister network TBS

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