Read More>>
The Grift That Keeps on Giving
Broadcast networks, local affiliates participate in product payola
Read More>>
Retailers Get with the Program(s)
What's in (department) store for television's fall season
Read More>>
NBC Goes Old School with Product Integration
Headline of a Friday New York Times piece: Sponsors Also Star in School Makeover Reality Show NBCs new reality program “School Pride” (Friday nights at 8, a.k.a. Death Valley), which showcases rehabs of rundown schools, is, according to the Times, “a microcosm of both the good side (authentic, if totally random, charity) and the bad...
Read More>>