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Transatlantic Criss-Crossing of Sneak ADtacks
Stealth marketing going up in U.K. Going down in U.S.?
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Morgan Spurlock Through the Looking Glass
Product placement examined thanks to product placement
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Oh, Mother
While packing for Thanksgiving, I finally found time to clean out the old DVR, and stumbled upon a product placement doozy left over from October. Early this season the CBS series How I Met Your Mother, while generally good about keeping its content and commercials separate, set some program time aside to shill for Microsoft....
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Buy a Call of Duty: Black Ops Jeep! (No, seriously)
This is interesting. Apparently video game paraphernalia is getting expensive. We’re talking more than $30 grand to buy your brand new Jeep Wrangler, the same car you get to drive around battlefields in your favorite game, Call of Duty (made by Activision, Inc). The newest version of this game launched this week and according to...
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One Day You’re In, and the Next Day You’ve Sold Out: Part III
Cue this Thursday's episode of Project Runway.
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Eleven Herbs and Sell Outs
Last week’s episode of NBC’s sophomore comedy “Community” jumped wholeheartedly onto the product placement bandwagon, with a plotline that trapped the gang in a runaway flight simulator built and branded by Kentucky Fried Chicken. Yet, while the placement was undoubtedly heavy-handed, and reinforced by at least one traditional KFC commercial that aired during the program’s...
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One Day You’re In, the Next Day You’ve Sold Out: Part II
Unfortunately, last week’s post on product placement in Project Runway jumped the gun, pre-empting this week’s shill-a-thon for Heidi’s New Balance activewear line. The challenge was this: the designers were asked to develop three outfits that could be incorporated into Heidi’s line, with the winning looks being sold with Heidi’s other garments “exclusively on Amazon.com.”...
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One Day You’re In, the Next Day You’ve Sold Out
While Project Runway’s “pattern-making” challenge, now a tradition of two seasons, is certainly interesting, the sledgehammer promotion of HP technology on the show is anything but. Perhaps I’m a little overly sensitive, but after having suffered through eight seasons of L’Oreal, Banana Republic, Tresseme, Blue Fly, Piperlime, Elle, and Marie Claire endorsements, one more is...
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