While Project Runway’s “pattern-making” challenge, now a tradition of two seasons, is certainly interesting, the sledgehammer promotion of HP technology on the show is anything but.

Perhaps I’m a little overly sensitive, but after having suffered through eight seasons of L’Oreal, Banana Republic, Tresseme, Blue Fly, Piperlime, Elle, and Marie Claire endorsements, one more is a bit much to take.  Cue our earlier post about how branded content is taking over reality television.

What say you, esteemed readers?  Does HP technology have a place in the workroom?  Or should Heidi be ashamed of herself?

Liz White has 15 post(s) on Sneak Adtack