Looking for the rocket fuel of stealth marketing?
Look to product placement.
From MediaPost’s Joe Mandese:
Product Placement [Soars] Nearly 13%, Outpaces Rest Of Marketing
The U.S. product placement marketplace expanded nearly 13% in 2014 and is on track to beat that growth again this year, according to the 2015 edition of the Global Branded Entertainment Marketing Forecast released this morning by PQ Media.
At $6.01 billion, U.S. product placement marketing grew 12.8% over 2013, and is pacing up 13.2% for 2015 based on first-half data analyzed by PQ.
That’s right: Product placement revenues are on track to roughly double every five years, reaching almost $12 billion by 2019.
And no wonder, when movies such as Jurassic World are chockablock with 30 – count ‘em, 30 – product placements.
All of the brands in Jurassic World:
Beats by Dre
Ben and Jerry’s
Dave and Buster’s
Yikes. That’s almost as scary as the raptors.
John Carroll, who also writes at Campaign Outsider and It's Good to Live in a Two-Daily Town, is a media analyst and mass communication professor at Boston University.
John Carroll has 292 post(s) on Sneak Adtack
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